{"id":161,"date":"2011-07-19T15:02:27","date_gmt":"2011-07-19T20:02:27","guid":{"rendered":"http:\/\/visualweblabs.com\/blog\/2011\/07\/logotipos-la-era-de-la-simplificacin\/"},"modified":"2011-07-20T13:49:26","modified_gmt":"2011-07-20T18:49:26","slug":"logotipos-la-era-de-la-simplificacin","status":"publish","type":"post","link":"https:\/\/visualweblabs.com\/blog\/logotipos-la-era-de-la-simplificacin\/","title":{"rendered":"Logotipos: La era de la simplificaci&oacute;n"},"content":{"rendered":"<p><strong>\u00bfQu\u00e9 consideraciones tener al crear un logotipo para una GRAN marca?<\/strong><\/p>\n<p>Cuando los objetivos son: gran difusi\u00f3n, globalizaci\u00f3n, y utilizar la identidad visual en la mayor cantidad de medios posibles, la respuesta es la simplificaci\u00f3n:<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"http:\/\/visualweblabs.com\/blog\/wp-content\/uploads\/2011\/07\/applelogochange010711.jpg\"><img loading=\"lazy\" decoding=\"async\" style=\"background-image: none; padding-left: 0px; padding-right: 0px; display: inline; padding-top: 0px; border: 0px;\" title=\"applelogochange010711\" src=\"http:\/\/visualweblabs.com\/blog\/wp-content\/uploads\/2011\/07\/applelogochange010711_thumb.jpg\" alt=\"applelogochange010711\" width=\"529\" height=\"121\" border=\"0\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p>Antiguamente los signos distintivos sol\u00edan tener detalles complejos como espadas, banderas, animales, incluso paisajes y personas. Todo en una composici\u00f3n similar a la de un escudo de armas la cual que inclu\u00eda la tradici\u00f3n, la fecha de fundaci\u00f3n y muy ambiciosos objetivos de comunicaci\u00f3n. Hoy en d\u00eda la enorme competitividad entre empresas exige entrar r\u00e1pidamente en la mente de las personas y lograr una diferenciaci\u00f3n de la marca.<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"http:\/\/visualweblabs.com\/blog\/wp-content\/uploads\/2011\/07\/01.jpg\"><img loading=\"lazy\" decoding=\"async\" style=\"background-image: none; padding-left: 0px; padding-right: 0px; display: inline; padding-top: 0px; border: 0px;\" title=\"01\" src=\"http:\/\/visualweblabs.com\/blog\/wp-content\/uploads\/2011\/07\/01_thumb.jpg\" alt=\"01\" width=\"535\" height=\"245\" border=\"0\" \/><\/a><\/p>\n<p>En un mercado donde todos quieren copiar a los l\u00edderes del mercado hay que saber buscar la diferencia a trav\u00e9s de la identidad visual. Esto puede estar determinado por formas y colores, por abstracciones y esl\u00f3ganes cortos en vez de buscar la abundancia.<\/p>\n<p><a href=\"http:\/\/visualweblabs.com\/blog\/wp-content\/uploads\/2011\/07\/starbuckslogochange010711big.jpg\"><img loading=\"lazy\" decoding=\"async\" style=\"background-image: none; padding-left: 0px; padding-right: 0px; display: block; float: none; margin-left: auto; margin-right: auto; padding-top: 0px; border: 0px;\" title=\"starbuckslogochange010711big\" src=\"http:\/\/visualweblabs.com\/blog\/wp-content\/uploads\/2011\/07\/starbuckslogochange010711big_thumb.jpg\" alt=\"starbuckslogochange010711big\" width=\"389\" height=\"311\" border=\"0\" \/><\/a><\/p>\n<p>Esto permite lograr mejor la transmisi\u00f3n de valores de una marca de manera concisa.<\/p>\n<p>Mientras que las marcas amateur ofrecen pobres est\u00e1ndares de diferenciaci\u00f3n,<strong><em> el l\u00edder de una categor\u00eda debe poder encontrar una identidad que transmita su autenticidad y originalidad.<\/em><\/strong><\/p>\n<p><a href=\"http:\/\/visualweblabs.com\/blog\/wp-content\/uploads\/2011\/07\/12.jpg\"><img loading=\"lazy\" decoding=\"async\" style=\"background-image: none; padding-left: 0px; padding-right: 0px; display: block; float: none; margin-left: auto; margin-right: auto; padding-top: 0px; border: 0px;\" title=\"12\" src=\"http:\/\/visualweblabs.com\/blog\/wp-content\/uploads\/2011\/07\/12_thumb.jpg\" alt=\"12\" width=\"475\" height=\"265\" border=\"0\" \/><\/a><a href=\"http:\/\/visualweblabs.com\/blog\/wp-content\/uploads\/2011\/07\/09.jpg\"><img loading=\"lazy\" decoding=\"async\" style=\"background-image: none; padding-left: 0px; padding-right: 0px; display: block; float: none; margin-left: auto; margin-right: auto; padding-top: 0px; border: 0px;\" title=\"09\" src=\"http:\/\/visualweblabs.com\/blog\/wp-content\/uploads\/2011\/07\/09_thumb.jpg\" alt=\"09\" width=\"476\" height=\"280\" border=\"0\" \/><\/a><a href=\"http:\/\/visualweblabs.com\/blog\/wp-content\/uploads\/2011\/07\/chrome-icon-change.png\"><img loading=\"lazy\" decoding=\"async\" style=\"background-image: none; padding-left: 0px; padding-right: 0px; display: block; float: none; margin-left: auto; margin-right: auto; padding-top: 0px; border: 0px;\" title=\"chrome-icon-change\" src=\"http:\/\/visualweblabs.com\/blog\/wp-content\/uploads\/2011\/07\/chrome-icon-change_thumb.png\" alt=\"chrome-icon-change\" width=\"325\" height=\"164\" border=\"0\" \/><\/a><\/p>\n<p>Simplificar es en ese sentido <em>una tarea m\u00e1s complicada de lo que parece.<\/em> En el entorno empresarial, se busca por lo general que el logotipo cumpla con objetivos demasiado ambiciosos y caprichosos. No es tarea del logotipo \u201cvender m\u00e1s\u201d, sino comunicar los valores de una marca, establecerse como \u00fanico en el mercado, conectarse con la audiencia y <strong>desarrollar toda una identidad que pueda ser posteriormente reconocida entre los consumidores<\/strong>.<\/p>\n<p>En <a href=\"http:\/\/www.visualweblabs.com\">Weblabs<\/a> conocemos la profundidad de dichos fundamentos, y por eso creamos marcas que cumplan con los verdaderos objetivos de comunicaci\u00f3n de cada cliente o producto.<\/p>\n<p><strong>La diferenciaci\u00f3n no siempre exige el camino m\u00e1s simple, ni tampoco el m\u00e1s obvio.<\/strong><\/p>\n<p>Abrir una sangucher\u00eda no significa que el logotipo deba ser un sandwich. Abrir una peluquer\u00eda no exige que el logotipo deba ser una cabellera. Ni tampoco abrir el gimnasio evidencia que el logotipo deba incluir una pesa. Esas tendencias est\u00e1n completamente saturadas y son en muchos casos, el camino equivocado.<\/p>\n<p>La era de la diferenciaci\u00f3n ha llegado a nosotros y un mercado competitivo requiere de salidas que est\u00e9n a la altura.<\/p>\n<p>Si si verdadero inter\u00e9s esta concentrado en crear una marca l\u00edder no dude en <a href=\"http:\/\/visualweblabs.com\/contacto.html\">contactarnos.<\/a><\/p>\n<p><a href=\"http:\/\/www.visualweblabs.com\">www.visualweblabs.com<\/a><\/p>\n<p><a href=\"http:\/\/creamosmarcas.com\"><img decoding=\"async\" src=\"http:\/\/visualweblabs.com\/blog\/wp-content\/uploads\/2009\/11\/weblabs82x59.gif\" alt=\"\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00bfQu\u00e9 consideraciones tener al crear un logotipo para una GRAN marca? Cuando los objetivos son: gran difusi\u00f3n, globalizaci\u00f3n, y utilizar la identidad visual en la mayor cantidad de medios posibles, la respuesta es la simplificaci\u00f3n: &nbsp; &nbsp; Antiguamente los signos distintivos sol\u00edan tener detalles complejos como espadas, banderas, animales, incluso paisajes y personas. Todo en [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Logotipos: La era de la simplificaci&oacute;n - WebLabs<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/visualweblabs.com\/blog\/logotipos-la-era-de-la-simplificacin\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Logotipos: La era de la simplificaci&oacute;n - WebLabs\" \/>\n<meta property=\"og:description\" content=\"\u00bfQu\u00e9 consideraciones tener al crear un logotipo para una GRAN marca? Cuando los objetivos son: gran difusi\u00f3n, globalizaci\u00f3n, y utilizar la identidad visual en la mayor cantidad de medios posibles, la respuesta es la simplificaci\u00f3n: &nbsp; &nbsp; Antiguamente los signos distintivos sol\u00edan tener detalles complejos como espadas, banderas, animales, incluso paisajes y personas. 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