{"id":116,"date":"2010-03-15T19:35:35","date_gmt":"2010-03-16T00:35:35","guid":{"rendered":"http:\/\/visualweblabs.com\/blog\/?p=116"},"modified":"2019-10-15T05:09:43","modified_gmt":"2019-10-15T10:09:43","slug":"cmo-conseguir-nuevos-clientes-la-importancia-del-brochure","status":"publish","type":"post","link":"https:\/\/visualweblabs.com\/blog\/cmo-conseguir-nuevos-clientes-la-importancia-del-brochure\/","title":{"rendered":"\u00bfC\u00f3mo conseguir nuevos clientes?: La importancia del brochure."},"content":{"rendered":"<p>Conseguir nuevos clientes resulta para muchos una odisea desesperante. Tanto es as\u00ed que en la mayor\u00eda de los casos lleva a gastar dinero de manera compulsiva en avisos, anuncios, flyers, banners o p\u00f3sters sin haber dise\u00f1ado ning\u00fan plan estrat\u00e9gico. Esto termina convirti\u00e9ndose en dinero desperdiciado.<\/p>\n<p>Lo cierto es que hay manera muy simples de conseguir clientes para todos los negocios, partiendo de la premisa de que<strong> existe demanda<\/strong> para su producto. El problema a solucionar consiste en saber presentarse ante esos potenciales clientes con verdadera publicidad. Llegar de la manera adecuada en el momento indicado, o por el canal donde se le presta m\u00e1s atenci\u00f3n.<\/p>\n<p><strong>El brochure institucional<\/strong> es una presentaci\u00f3n de la empresa o producto. Es una herramienta de comunicaci\u00f3n cuya presentaci\u00f3n hace una diferencia frente a los competidores. Es un resumen breve del potencial de la compa\u00f1\u00eda o sus productos que invita a una consulta o un mejor acercamiento.<\/p>\n<p>La calidad del dise\u00f1o muchas veces es fundamental. Mientras los clientes se ven m\u00e1s interesados en brochures con formatos y dise\u00f1os impactantes,\u00a0 otras impresiones se ven desechadas como simples panfletos. Este es el caso en donde la imagen importa de manera fundamental.<\/p>\n<p>Esta pieza de comunicaci\u00f3n es tan importante que ser\u00eda un terrible error asignar su desarrollo a una secretaria o a un empleado de turno cuya funci\u00f3n no se centre en la imagen corporativa de la empresa. Es un trabajo de gesti\u00f3n de imagen y finalmente la manifestaci\u00f3n misma de todos los valores de la compa\u00f1\u00eda. El resultado representa c\u00f3mo son los productos, de qu\u00e9 manera trabajan sus empleados, c\u00f3mo son los consumidores aspirados, cu\u00e1n seria es la empresa o que tanta dedicaci\u00f3n se le pone a los procesos internos de producci\u00f3n. Cada detalle habla, por lo que su producci\u00f3n debe ser impecable.<\/p>\n<p>Desarrollar un brochure tiene un costo que entra en tres categor\u00edas que desde la m\u00e1s econ\u00f3mica a la m\u00e1s compleja son:<\/p>\n<p>1.-Cuando se tienen listos todos los contenidos (fotograf\u00edas y textos) y solo se necesita el dise\u00f1o gr\u00e1fico.<\/p>\n<p>2.-Cuando se necesita adem\u00e1s una producci\u00f3n fotogr\u00e1fica o ilustraci\u00f3n.<\/p>\n<p>3.-Cuando se requiere una gesti\u00f3n completa de imagen y contenido, redacci\u00f3n publicitaria y la producci\u00f3n de las im\u00e1genes (fotograf\u00edas profesionales).<\/p>\n<p>Desarrollar un brochure es en muchos casos una inversi\u00f3n poco ligera, pero una vez lista la producci\u00f3n cada uno tiene el potencial de convertirse en un nuevo cliente.<\/p>\n<p>Los brochures que usted envie a los clientes adecuados ofrecer\u00e1n razones para retornar su inversi\u00f3n en creces. Y de eso es finalmente de lo que se trata la publicidad, de comunicaci\u00f3n estrat\u00e9gica.<\/p>\n<p><strong><a href=\"http:\/\/www.visualweblabs.com\/brochure2010.zip\" target=\"_blank\" rel=\"noopener noreferrer\">DESCARGUE AQU\u00cd EL BROCHURE DE WEBLABS<\/a><\/strong><\/p>\n<p><a href=\"http:\/\/www.visualweblabs.com\/brochure2010.zip\"><img loading=\"lazy\" decoding=\"async\" style=\"display: inline; border: 0px;\" title=\"brochure\" src=\"http:\/\/visualweblabs.com\/blog\/wp-content\/uploads\/2010\/03\/brochure.jpg\" alt=\"brochure\" width=\"527\" height=\"374\" border=\"0\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Brochure institucional. C\u00f3mo utilizar presentaciones de brochure y cat\u00e1logos para conseguir clientes.<\/p>\n","protected":false},"author":1,"featured_media":115,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u00bfC\u00f3mo conseguir nuevos clientes?: La importancia del brochure. - WebLabs<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/visualweblabs.com\/blog\/cmo-conseguir-nuevos-clientes-la-importancia-del-brochure\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00bfC\u00f3mo conseguir nuevos clientes?: La importancia del brochure. - WebLabs\" \/>\n<meta property=\"og:description\" content=\"Brochure institucional. C\u00f3mo utilizar presentaciones de brochure y cat\u00e1logos para conseguir clientes.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/visualweblabs.com\/blog\/cmo-conseguir-nuevos-clientes-la-importancia-del-brochure\/\" \/>\n<meta property=\"og:site_name\" content=\"WebLabs\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/visualweblabs\/\" \/>\n<meta property=\"article:published_time\" content=\"2010-03-16T00:35:35+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-10-15T10:09:43+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/visualweblabs.com\/blog\/wp-content\/uploads\/2010\/03\/brochure.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"527\" \/>\n\t<meta property=\"og:image:height\" content=\"374\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"WebLabs\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"WebLabs\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/visualweblabs.com\/blog\/cmo-conseguir-nuevos-clientes-la-importancia-del-brochure\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/visualweblabs.com\/blog\/cmo-conseguir-nuevos-clientes-la-importancia-del-brochure\/\"},\"author\":{\"name\":\"WebLabs\",\"@id\":\"https:\/\/visualweblabs.com\/blog\/#\/schema\/person\/1c5a292ecd72e8cf800d7fe952af45ed\"},\"headline\":\"\u00bfC\u00f3mo conseguir nuevos clientes?: La importancia del brochure.\",\"datePublished\":\"2010-03-16T00:35:35+00:00\",\"dateModified\":\"2019-10-15T10:09:43+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/visualweblabs.com\/blog\/cmo-conseguir-nuevos-clientes-la-importancia-del-brochure\/\"},\"wordCount\":486,\"publisher\":{\"@id\":\"https:\/\/visualweblabs.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/visualweblabs.com\/blog\/cmo-conseguir-nuevos-clientes-la-importancia-del-brochure\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/visualweblabs.com\/blog\/wp-content\/uploads\/2010\/03\/brochure.jpg\",\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/visualweblabs.com\/blog\/cmo-conseguir-nuevos-clientes-la-importancia-del-brochure\/\",\"url\":\"https:\/\/visualweblabs.com\/blog\/cmo-conseguir-nuevos-clientes-la-importancia-del-brochure\/\",\"name\":\"\u00bfC\u00f3mo conseguir nuevos clientes?: La importancia del brochure. - WebLabs\",\"isPartOf\":{\"@id\":\"https:\/\/visualweblabs.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/visualweblabs.com\/blog\/cmo-conseguir-nuevos-clientes-la-importancia-del-brochure\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/visualweblabs.com\/blog\/cmo-conseguir-nuevos-clientes-la-importancia-del-brochure\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/visualweblabs.com\/blog\/wp-content\/uploads\/2010\/03\/brochure.jpg\",\"datePublished\":\"2010-03-16T00:35:35+00:00\",\"dateModified\":\"2019-10-15T10:09:43+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/visualweblabs.com\/blog\/cmo-conseguir-nuevos-clientes-la-importancia-del-brochure\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/visualweblabs.com\/blog\/cmo-conseguir-nuevos-clientes-la-importancia-del-brochure\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/visualweblabs.com\/blog\/cmo-conseguir-nuevos-clientes-la-importancia-del-brochure\/#primaryimage\",\"url\":\"https:\/\/visualweblabs.com\/blog\/wp-content\/uploads\/2010\/03\/brochure.jpg\",\"contentUrl\":\"https:\/\/visualweblabs.com\/blog\/wp-content\/uploads\/2010\/03\/brochure.jpg\",\"width\":\"527\",\"height\":\"374\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/visualweblabs.com\/blog\/cmo-conseguir-nuevos-clientes-la-importancia-del-brochure\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\/\/visualweblabs.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"\u00bfC\u00f3mo conseguir nuevos clientes?: La importancia del brochure.\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/visualweblabs.com\/blog\/#website\",\"url\":\"https:\/\/visualweblabs.com\/blog\/\",\"name\":\"WebLabs\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/visualweblabs.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/visualweblabs.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"es\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/visualweblabs.com\/blog\/#organization\",\"name\":\"WebLabs\",\"url\":\"https:\/\/visualweblabs.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/visualweblabs.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/visualweblabs.com\/blog\/wp-content\/uploads\/2024\/07\/logo_blog.png\",\"contentUrl\":\"https:\/\/visualweblabs.com\/blog\/wp-content\/uploads\/2024\/07\/logo_blog.png\",\"width\":393,\"height\":73,\"caption\":\"WebLabs\"},\"image\":{\"@id\":\"https:\/\/visualweblabs.com\/blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/visualweblabs\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/visualweblabs.com\/blog\/#\/schema\/person\/1c5a292ecd72e8cf800d7fe952af45ed\",\"name\":\"WebLabs\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/visualweblabs.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/37e052ef0874a3d15763708118edc6f5?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/37e052ef0874a3d15763708118edc6f5?s=96&d=mm&r=g\",\"caption\":\"WebLabs\"},\"sameAs\":[\"https:\/\/visualweblabs.com\"],\"url\":\"https:\/\/visualweblabs.com\/blog\/author\/weblabs\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"\u00bfC\u00f3mo conseguir nuevos clientes?: La importancia del brochure. - WebLabs","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/visualweblabs.com\/blog\/cmo-conseguir-nuevos-clientes-la-importancia-del-brochure\/","og_locale":"es_ES","og_type":"article","og_title":"\u00bfC\u00f3mo conseguir nuevos clientes?: La importancia del brochure. - WebLabs","og_description":"Brochure institucional. C\u00f3mo utilizar presentaciones de brochure y cat\u00e1logos para conseguir clientes.","og_url":"https:\/\/visualweblabs.com\/blog\/cmo-conseguir-nuevos-clientes-la-importancia-del-brochure\/","og_site_name":"WebLabs","article_publisher":"https:\/\/www.facebook.com\/visualweblabs\/","article_published_time":"2010-03-16T00:35:35+00:00","article_modified_time":"2019-10-15T10:09:43+00:00","og_image":[{"width":527,"height":374,"url":"https:\/\/visualweblabs.com\/blog\/wp-content\/uploads\/2010\/03\/brochure.jpg","type":"image\/jpeg"}],"author":"WebLabs","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"WebLabs","Tiempo de lectura":"2 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/visualweblabs.com\/blog\/cmo-conseguir-nuevos-clientes-la-importancia-del-brochure\/#article","isPartOf":{"@id":"https:\/\/visualweblabs.com\/blog\/cmo-conseguir-nuevos-clientes-la-importancia-del-brochure\/"},"author":{"name":"WebLabs","@id":"https:\/\/visualweblabs.com\/blog\/#\/schema\/person\/1c5a292ecd72e8cf800d7fe952af45ed"},"headline":"\u00bfC\u00f3mo conseguir nuevos clientes?: La importancia del brochure.","datePublished":"2010-03-16T00:35:35+00:00","dateModified":"2019-10-15T10:09:43+00:00","mainEntityOfPage":{"@id":"https:\/\/visualweblabs.com\/blog\/cmo-conseguir-nuevos-clientes-la-importancia-del-brochure\/"},"wordCount":486,"publisher":{"@id":"https:\/\/visualweblabs.com\/blog\/#organization"},"image":{"@id":"https:\/\/visualweblabs.com\/blog\/cmo-conseguir-nuevos-clientes-la-importancia-del-brochure\/#primaryimage"},"thumbnailUrl":"https:\/\/visualweblabs.com\/blog\/wp-content\/uploads\/2010\/03\/brochure.jpg","inLanguage":"es"},{"@type":"WebPage","@id":"https:\/\/visualweblabs.com\/blog\/cmo-conseguir-nuevos-clientes-la-importancia-del-brochure\/","url":"https:\/\/visualweblabs.com\/blog\/cmo-conseguir-nuevos-clientes-la-importancia-del-brochure\/","name":"\u00bfC\u00f3mo conseguir nuevos clientes?: La importancia del brochure. - WebLabs","isPartOf":{"@id":"https:\/\/visualweblabs.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/visualweblabs.com\/blog\/cmo-conseguir-nuevos-clientes-la-importancia-del-brochure\/#primaryimage"},"image":{"@id":"https:\/\/visualweblabs.com\/blog\/cmo-conseguir-nuevos-clientes-la-importancia-del-brochure\/#primaryimage"},"thumbnailUrl":"https:\/\/visualweblabs.com\/blog\/wp-content\/uploads\/2010\/03\/brochure.jpg","datePublished":"2010-03-16T00:35:35+00:00","dateModified":"2019-10-15T10:09:43+00:00","breadcrumb":{"@id":"https:\/\/visualweblabs.com\/blog\/cmo-conseguir-nuevos-clientes-la-importancia-del-brochure\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/visualweblabs.com\/blog\/cmo-conseguir-nuevos-clientes-la-importancia-del-brochure\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/visualweblabs.com\/blog\/cmo-conseguir-nuevos-clientes-la-importancia-del-brochure\/#primaryimage","url":"https:\/\/visualweblabs.com\/blog\/wp-content\/uploads\/2010\/03\/brochure.jpg","contentUrl":"https:\/\/visualweblabs.com\/blog\/wp-content\/uploads\/2010\/03\/brochure.jpg","width":"527","height":"374"},{"@type":"BreadcrumbList","@id":"https:\/\/visualweblabs.com\/blog\/cmo-conseguir-nuevos-clientes-la-importancia-del-brochure\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/visualweblabs.com\/blog\/"},{"@type":"ListItem","position":2,"name":"\u00bfC\u00f3mo conseguir nuevos clientes?: La importancia del brochure."}]},{"@type":"WebSite","@id":"https:\/\/visualweblabs.com\/blog\/#website","url":"https:\/\/visualweblabs.com\/blog\/","name":"WebLabs","description":"","publisher":{"@id":"https:\/\/visualweblabs.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/visualweblabs.com\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"es"},{"@type":"Organization","@id":"https:\/\/visualweblabs.com\/blog\/#organization","name":"WebLabs","url":"https:\/\/visualweblabs.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/visualweblabs.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/visualweblabs.com\/blog\/wp-content\/uploads\/2024\/07\/logo_blog.png","contentUrl":"https:\/\/visualweblabs.com\/blog\/wp-content\/uploads\/2024\/07\/logo_blog.png","width":393,"height":73,"caption":"WebLabs"},"image":{"@id":"https:\/\/visualweblabs.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/visualweblabs\/"]},{"@type":"Person","@id":"https:\/\/visualweblabs.com\/blog\/#\/schema\/person\/1c5a292ecd72e8cf800d7fe952af45ed","name":"WebLabs","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/visualweblabs.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/37e052ef0874a3d15763708118edc6f5?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/37e052ef0874a3d15763708118edc6f5?s=96&d=mm&r=g","caption":"WebLabs"},"sameAs":["https:\/\/visualweblabs.com"],"url":"https:\/\/visualweblabs.com\/blog\/author\/weblabs\/"}]}},"_links":{"self":[{"href":"https:\/\/visualweblabs.com\/blog\/wp-json\/wp\/v2\/posts\/116"}],"collection":[{"href":"https:\/\/visualweblabs.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/visualweblabs.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/visualweblabs.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/visualweblabs.com\/blog\/wp-json\/wp\/v2\/comments?post=116"}],"version-history":[{"count":3,"href":"https:\/\/visualweblabs.com\/blog\/wp-json\/wp\/v2\/posts\/116\/revisions"}],"predecessor-version":[{"id":184,"href":"https:\/\/visualweblabs.com\/blog\/wp-json\/wp\/v2\/posts\/116\/revisions\/184"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/visualweblabs.com\/blog\/wp-json\/wp\/v2\/media\/115"}],"wp:attachment":[{"href":"https:\/\/visualweblabs.com\/blog\/wp-json\/wp\/v2\/media?parent=116"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/visualweblabs.com\/blog\/wp-json\/wp\/v2\/categories?post=116"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/visualweblabs.com\/blog\/wp-json\/wp\/v2\/tags?post=116"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}